Posted by paola on May 4, 2011 in All News, Close Up, Cover, Italian People

The wedding day is the most important day for a woman, so today we want to tell you about the Luigia Vendola atelier, one of the best master tailor of Milan, where the woman works together with her daughter Lidia.
Here strictly natural yarns are used in order to create dresses that enhance the forms of the body, customized according to the tastes of the bride. But here there are not only wedding dresses: you can find exclusive made in Italy knitwears, tailored with precious yarns famous in the most popular catwalks from Milan, to Los Angeles. Italynewsweek went in the showroom in Sesto San Giovanni (Milan) to ask some questions.
Which is the “leitmotif” that put together all the fashion collections that born in the workshop-atelier Luigia Vendola?The good taste, the elegance, the quality of the real made in Italy; our motto is “elegance is not to be noticed, but to be remembered”…
The family tradition combines its name to a prestigious knitwear factory: where and why did the idea to create wedding dresses come out?It came out in order to express what our passion and sartorial art can do…
Does the taking over from mother to daughter mean that this is a new design research not only addressed to the knit dress?Surely, we must be open to new ideas and innovative solutions that only young people’s energy have.
The wedding dress is a dream that becomes reality: what is the most important thing of a Luigia Vendola creation?The interpretation and the dreams of the bride are fundamental: the wedding dresses born together with the bride’s tastes, her wishes and our art and experiences.
The wedding dress is not simple to find and choose: what is most important thing for those who choose “the” dress in your atelier?The Luigia Vendola dress is a timeless dress. It is not the canonical “white dress”: it is different, original, elegant, unique and out from the stereotypes. Women don’t put it in the closet, but reuse it changing accessories for other elegant and beautiful events.
There are infinite models of wedding dresses: which is the “Luigia Vendola wedding dress”? The classic one, the minimalist or the fluffy with an aristocratic train?In the atelier we have an example for each of these styles, but we realize the dream-wedding dress with the bride’s own style.
The model, the fabric, the color: which are the criteria of your creations?These characteristics go hand in hand: we just combine them according to the customer’s tastes and will together with our skills and sartorial art.
The wedding dress “dresses” the personality of who wears it: which is the trend of the brides S/S 2011?There isn’t a real trend: we create the dress according to the person and the personality of the bride. This because is the bride the person who wears the dress and not the dress that dresses the bride.
Which is the dream-dress you create?Every dress we create is a dream that comes true.
The Italian wedding dress taste is different from the other abroad?We are famous both in Italy and abroad, where the made in Italy taste and creativity are symbols of good taste and elegance that come from a craft company numbered in the “list of the Lombardy region excellence”.
Today, do brides still dream the wedding dress or ask for the trends?We measure out the trends selecting details to put on the right dress for the customer: elegance has no time or trends…

Interviewer Alessandra Gilardi
Translator Giulia Dondoni